Schmidt Custom Floors
 
 
Waukesha, WI
(262) 547-8763 Madison, WI
(608) 400-7331
 
 

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About Schmidt Custom Floors

 

Get to know your Waukesha or Madison, WI area flooring experts

 
 
 
 
 
 
 

A third-generation family business providing nearly 50 years of excellence in flooring

 
Established in 1968 by Robert Schmidt, our company is now in its third generation of the Schmidt family. Tim Schmidt continues operating the company with the same values. Schmidt Custom Floors has become the premier supplier and installer of flooring products in the metro Milwaukee, Madison, and surrounding suburbs of WI. What started out in Robert’s garage as a humble small business installing, sanding, and finishing wood floors has grown into a full-service flooring company with over 100 installers who specialize in residential, commercial, and athletic flooring of all types. Robert and his wife Ruth never imagined how big the business would grow. Their son, Tim and his wife, Andrea, daughter, Tina Satterfield and husband, Jeff have worked years in the business. Their third son, Barry and his wife, Alyssa, have their own flooring company, Schmidt Custom Floors in Loveland, CO. Some of Roberts grandchildren and extended family members have all contributed to the atmosphere and growth of the company. “This family business loves to floor you!”
 
 
 
 
 
 
 
 
 

What makes schmidt custom floors different? We care!

 
Schmidt Custom Floors is third-generation family business whose owners are fully engaged and personally involved in every aspect of our operations. We truly care about all of our customers, and we want to build customer relationships that last a lifetime. We also only feature flooring products which we can stand behind confidently, ensuring your floors are beautiful and stand the test of time. Below is a list of things that makes Schmidt Custom Floors truly different:
  • Our expert designers specialize in finding out what you love and putting everything together to make your dream a reality.
  • Our experienced sales team makes it simple for you to come to an educated decision.
  • Our company’s culture is based on the idea of family: everyone on our staff always strives to act with positivity, honesty, integrity, empathy, organization, and efficiency.
  • Our full-service showroom has the newest designs and styles, enabling you to find the perfect flooring for every room in your home.
  • Our production managers truly care about making sure you get exactly what our sales team has promised to you.
  • Our crews and partners are specialty craftsmen who represent the top 25% in our industry, with a dedication to continuing education, teamwork, and support. All of our team members are drug free and average 12 years of employment with us.
  • We understand that everyone has a different budget, and we truly care about yours. We strive to find the best solution to fit your requirements with the most value possible.
  • Our customer service department truly cares about your problems and what you think. 94% of our customers are repeat customers or customer referrals.

 
 
 
 
 
 
 
 
 

Our Family

 
 
Barry & Alyssa, Ruth & Robert, Tina & Jeff Satterfield, Andrea & Tim
 

Barry & Alyssa, Ruth & Robert, Tina & Jeff Satterfield, Andrea & Tim

 
 
 
Tim and Andrea Schmidt
 

Tim and Andrea Schmidt

 
Tim Schmidt is the President of SCF and Andrea works as Showroom Manager & Marketing
 
 
 
Austin and Alex Schmidt
 

Austin and Alex Schmidt

 
Oldest son, Austin owns Upkeep Services, his business works hand-in- hand with Schmidt Custom Floors in remodeling and maintenance work.
 
 
 
Taylor and Antonia Schmidt
 

Taylor and Antonia Schmidt

 
Taylor, 2nd son, is General Manager at SCF, wife, Antionia…same.
 
 
 
Logan and Caitlin Schmidt
 

Logan and Caitlin Schmidt

 
3rd son, Logan and wife, Caitlin. Logan has his own flooring business where they live in Flagstaff, AZ (Mountainair Craftsmen). Logan sells for SmartPlank in the west, and Caitlin is a graphic designer who also assists with marketing ideas.
 
 
 
Estee and Trent Mayer
 

Estee and Trent Mayer

 
Estee Mayer, their daughter and husband, Trent; Estee is an interior designer and works for SCF in the new construction Builder division in Sales and Selections and Trent is in Sales of SmartPlank.
 
 
 
 

Our showrooms have it all

 

You'll want to see it for yourself

 
Flooring shop serving the Waukesha, WI area
 
Flooring experts near you
 
 
 
 
 
 
 
 
 
 

Request a free estimate

 

Meet with one of our skilled project specialists to get started

 

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Featured brands & technologies

 
Oriental Weavers flooring in Waukesha, WI from Schmidt Custom Floors
 
Nourison flooring in Madison, WI from Schmidt Custom Floors
 
Stanton flooring in Milwaukee, WI from Schmidt Custom Floors
 
Aladdin flooring in Mequon, WI from Schmidt Custom Floors
 
Dixie Home flooring in Franklin, WI from Schmidt Custom Floors
 
Shaw Floors flooring in Waukesha, WI from Schmidt Custom Floors
 
American Olean flooring in Madison, WI from Schmidt Custom Floors
 
Marazzi Tile flooring in Milwaukee, WI from Schmidt Custom Floors
 
Bruce flooring in Mequon, WI from Schmidt Custom Floors
 
Somerset flooring in Franklin, WI from Schmidt Custom Floors
 
Quick Step flooring in Waukesha, WI from Schmidt Custom Floors
 
COREtec flooring in Madison, WI from Schmidt Custom Floors
 
Mannington flooring in Milwaukee, WI from Schmidt Custom Floors
 
Mohawk flooring in Mequon, WI from Schmidt Custom Floors
 
ohnson Hardwood flooring in Franklin, WI from Schmidt Custom Floors