Schmidt Custom Floors
Waukesha, WI
(262) 547-8763 Madison, WI
(608) 400-7331



About Hardwood Flooring

Hardwood flooring is available from Schmidt Custom Floors with a vast array of options for species, color, finishes, styles, sizes, shapes, and custom treatments. Our selection includes a full set of solid hardwoods and engineered products to meet any needs. We are fortunate to have access to the latest finishes, options, and hardwood flooring products, which we believe are the best available in our industry. Our hardwood floors can be finished on site or installed prefinished, based on your preference and needs, so rely on our award-winning expertise for maximum value and beautiful, long-lasting results. We encourage you to visit our modern showroom today to see samples of what flooring would be best for you.

Site Finished Hardwood

Choosing an unfinished hardwood flooring product from our huge selection brings a range of benefits, depending on your needs. Site-finished hardwood floors allow for additional custom stain colors, variety of options for finishes, patterns, borders, inlays, and medallions, rather than the set options available from prefinished products. Also, site-sanded and finished hardwood floors can achieve a perfectly smooth, flush, no bevels, look which no prefinished products can match. Best of all, we have certified, highly experienced craftsmen on staff who specialize in delivering the highest quality results available in the Milwaukee and Madison, Wisconsin areas.

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Pre-Finished Hardwood

Schmidt has access to thousands of prefinished hardwood products from our trusted manufacturers, in a variety of hardwood species, colors, styles and thicknesses. Prefinished hardwood flooring can be installed quickly, is ready for furniture and use immediately, avoiding any curing period needed with site finishing. Prefinished hardwood flooring products are fantastic for installation over concrete, radiant heat floating floors, and floating floors, and we carry an array of nail-down and glue-down products to meet any style and budget. If you can’t find what you are looking for and want a one-of-a-kind floor, SmartPlank custom build-a-floor is the answer. The options are endless: any wood species— including reclaimed wood—and a huge selection of plank sizes, thicknesses, textures, stains, and finishes.

Engineered Hardwood

  • Engineered wood flooring is real wood from top to bottom. Normally made using multiple wood veneers or slats of wood glued together at opposing directions.
  • This creates dimensional stability that limits the seasonal expansion and contraction as seen in solid wood.
  • With a thick sawn top veneer, an engineer floor can be sanded as many times as a solid floor.

Solid Hardwood

  • Solid wood flooring is a solid piece of wood from top to bottom.
  • Solid floors are most often ¾" thick. Naturally durable and can be refinished numerous times all the way down to the tongue and groove. However, solid floors are more susceptible to expansion and contraction.

Which is better

The net result is that both have their place. Engineered flooring has more installation applications. It can be used anywhere in your project. In wide width products, engineered provides additional stability. Many people are drawn to solid because the idea of one solid piece of wood creates the impression that it is better. Practically speaking, high quality engineered wood flooring has everything a solid has and is more stable.

Sustainability-Go Green

Wood is produced in a natural factory called a forest by a renewable energy source called the sun. Wood is a naturally renewable resource, and it is also recyclable. Old wood from ships, warehouses, barns, and other structures often finds a second life in wood flooring. Wood flooring is also the most abundantly renewable flooring material available. Sustainable forest management makes it possible to harvest wood without any negative impact on the environment, because trees are a renewable resource that can be replaced time and time again. Every year, 9.3 million trees are planted in the forest lands of Wisconsin.

Schmidt Custom Floors makes every effort to be as green as possible. Leading allergists agree that wood floors are the perfect choice for a healthy home, and we agree ourselves! We are your choice for green flooring, from the cleaning products that we make available to you to the standards by which we must abide as a flooring contractor.

We carry many water-borne finishes that are elegant, clear, and durable and have very low levels of toxic fumes. They are non-yellowing and will not change color over time, highlighting the true beauty and elegance of your wood floor. Water-borne finishes are environmentally safe with low levels of VOCs (volatile organic compounds) and few toxic fumes. You do not have to move out of your house during refinishing. As the finish dries, water, not toxic solvents, evaporates, leaving the protective polyurethane coating on the wood.

Because of the Lacey Act which makes it unlawful to "import, export , transport, sell, receive, acquire, or purchase in interstate or foreign commerce any plant (including wood products) taken in violation of the laws of a U.S. state, or any foreign law that protects plants," we make sure we know exactly from whom we are buying our wood. Much of Schmidt Custom Floors wood originates from mills in Wisconsin, more specifically Birnamwood, Laona, and Shawano. Our wood also comes from Indiana, Colorado, South Carolina, and Georgia. Schmidt Custom Floors also uses environmentally conscious suppliers with reputable supplies throughout the world, including in Canada, Brazil, Vietnam, Europe, and Asia.
Hardwood flooring in Waukesha, WI from Schmidt Custom Floors

The Forestry Stewardship Council

While the Forestry Stewardship Council (FSC) is best known for world-class forest management. FSC certification system verifies sustainable sourcing of forest products and eco system services at every step of the value chain, from forest to consumer. Every FSC label is backed by a diverse ecosystem of forest managers, businesses, nonprofit organizations, and others committed to upholding a common set of responsible forestry standards that support:

  • Zero deforestation
  • Safeguarding of ancient and endangered forests
  • Fair wage and work environment
  • Biodiversity preservation
  • Community rights, including the rights of Indigenous Peoples.

Bringing people together moves our mission forward. Forests play a vital role in our environment, communities, and economy. Responsible forest management balances each of these interests to achieve outcomes that benefit us all.